AI has become one of the most powerful gatekeepers in travel - Scottish Licensed Trade News
AI platforms are becoming the primary gatekeepers for travel and hospitality recommendations.
Travelers are increasingly using AI to plan trips instead of traditional search engines. The article points out that small businesses with inconsistent online information may become invisible to these tools.
This shift matters for public sector planning and local economic support. It shows that visibility now depends on high-quality, structured data. To remain discoverable, small entities must focus on clear digital identities and accurate information.
How are local businesses preparing for an AI-first discovery model?
#AI #DigitalTransformation #PublicSector #SmallBusiness #DataGovernance
https://sltn.co.uk/2026/06/30/ai-has-become-one-of-the-most-powerful-gatekeepers-in-travel/